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COMM 236 (Bisha) - Public Relations

Group Activity

In your groups, explore one resource. Then give a short presentation teaching your classmates about the resource.

What can you do with this resource?
Who makes it?
How is it organized?
Show one example of a search you can do and a piece of information you can find.
How do you think it could be useful, or not useful, in public relations research?

ESRI Zip Tapestry
Physical books:
ProQuest Statistical Abstract: REF HA202 .P7 2013
and
Gallup Poll 2015: REF HN90.P8 G35

Business Source Complete This link opens in a new window
Try searching for a product like "Beer" and then, under Source Types, limit to "Market Research Reports."
Also, try the "Company Information" tab at the top of the screen.

American FactFinder
American FactFinder is the Census Bureau's primary vehicle for disseminating Census data online.
Try the Guided Search option.
If your group has time, also look at the Census Explorer website: https://www.census.gov/censusexplorer/censusexplorer.html
Pew Research Center
Try clicking on "Topics" or exploring the search box in the upper right

Searching in newspapers

The TLU Library subscribes to several newspaper databases, letting you get articles that aren't free online.

List of newspaper databases
America's News is the only one that includes the Seguin Gazette.
New York Times (ProQuest platform).

Other statistics from the government

Data and Statistics about the United States
Links to data from government agencies:
Justice statistics
Labor statistics
Education statistics
etc.