Asking for permission to use a copyrighted work can be a complex, intricate process. Here are some of the steps:
Keep in mind that what you are getting from the copyright owner may not be a perpetual license, but a license to use a work in a particular situation, possibly for a limited amount of time. Should you wish to repeat this use, or change the conditions under which you will use the work, you may need to request permission again.
The copyright owner is entirely within their rights to ask you for a fee or to say no. These fees may or may not be negotiable.
Copyright on the Internet from the U. S. Copyright Office. https://youtu.be/F_8hKfVgwzg?si=KxTTgn-C-Yidu2ch
How to Legally Use a Copyrighted Photo, Visme. 2023. https://www.youtube.com/watch?v=ShCyD9TYhLY